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Item #:
185369973
Advertising Design and Typography (Paperback)
Item #:
185369973
XCD 121
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What Stands Out
Comprehensive Coverage
This book thoroughly explores advertising design and typography principles, making it suitable for both beginners and professionals aiming to enhance their creative skills.
Practical Examples
Packed with real-world examples, this book illustrates effective advertising techniques and typography applications, helping readers visualize concepts and apply them in their projects.
Expert Insights
Authored by industry professionals, the content offers valuable insights and tips, ensuring readers gain expert knowledge to elevate their design proficiency and make impactful visual statements.
Product Details
- This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: -Researching your client and your audience -What makes an ad successful -Getting the audience's attention in a crowded marketplace -Researching your client and your audience -The importance of consistent branding and identity -The difference between print advertising, billboards, the web, television, and radio -Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Art, Music, and Photography |
| Publication date | September, 2015 |
| Pages | 224 |
| Subgenre | Design |
| Edition | Reprint |
| Publisher | Allworth |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Perfect Binding |
| Assembled product dimensions (l x w x h) | 10.90 x 0.80 x 10.90 in (27.7 x 2 x 27.7 cm) |
| Assembled product weight | 2.4 lb (1.09 kg) |
| Bisac subject heading | Design |
Who Should Buy?
-
Aspiring Designers
Ideal for students and beginners looking to understand the fundamentals of graphic design and typography.
-
Marketing Professionals
Great for marketers seeking to enhance their advertising skills with effective design and typography strategies.
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Creative Agencies
Beneficial for design teams in agencies wanting to keep updated with modern trends in design and typography.
-
Advanced Designers
Experienced professionals may find the content too basic and lacking in advanced design techniques or concepts.
Product Description
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Alex W White Commercial & Corporate Graphic Art Books Editorial Review
Advertising Design and Typography (Paperback) offers a comprehensive exploration of design principles relevant to advertising. This non-fiction book, published by Allworth in September 2015, presents a detailed look into the intersection of art, music, and photography with a particular focus on design, making it a valuable resource for aspiring designers. With 224 pages of insightful content, readers can expect a physically appealing layout due to its perfect binding format, enhancing both its durability and aesthetics. Overall, this title serves as an essential guide for those seeking to refine their design skills in the advertising realm.
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Pros
- Visual aesthetics enhance reader engagement
- Thorough exploration of advertising design principles
- Perfect binding increases durability
- 224 pages packed with valuable insights
- Non-fiction format aids serious study
Cons
- Book may not appeal to casual readers of design
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XCD 121
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