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- いちばんやさしいcx経営の教科書: 顧客体験を見直し“選ばれる会社”になる 読者特典：cxカスタマーエクスペリエンス経営自己診断 & テンプレートdl「実務者が選ぶマーケティング本大賞2026」準大賞受賞!...
いちばんやさしいcx経営の教科書: 顧客体験を見直し“選ばれる会社”になる
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- 近年、CX(カスタマーエクスペリエンス)の新設部門を設置する企業が増加しており、CXは「単なるマーケティング領域」から「企業全体の経営課題」へと位置づけが変わりつつあります。Googleトレンドでは「CX」関連の検索数は直近5年で2倍以上に増加しており、特にDXやEC市場の拡大に伴ってCXへの関心の高まりが顕著です。本企画は、そのような今後ますます有望なテーマになっていく可能性のあるCXについて、全体像と本質を実践に役立つ形でわかりやすく伝えることで、企業・団体のCX変革を支援し、社会全体の価値向上に寄与する内容です。
| Publisher | 産業能率大学出版部 |
| Publication date | October 2, 2025 |
| Language | Japanese |
| Print length | 224 pages |
| ISBN-10 | 4382158664 |
| ISBN-13 | 978-4382158665 |
| Item Weight | 320 g |
| Dimensions | 5.83 x 0.59 x 8.27 inches (14.8 x 1.5 x 21 cm) |
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