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Item #:
87821071
Ogilvy on Advertising
86% of respondents would recommend this to a friend
Item #:
87821071
XCD 109
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What Stands Out
Expert Insights
Gain valuable insights from one of the greatest advertising minds, David Ogilvy, enhancing your understanding of successful marketing strategies and timeless principles that apply across various industries.
Comprehensive Guide
This paperback edition serves as a thorough guide to advertising fundamentals, combining practical tips with theoretical knowledge, ensuring readers can apply lessons directly to their marketing campaigns.
Timeless Relevance
Despite being published years ago, Ogilvy's principles remain relevant today, proving essential for modern marketers and advertisers seeking to create impactful, persuasive campaigns that resonate with audiences.
Product Details
| Publisher | Welbeck Publishing |
| Publication date | 1 Mar. 2007 |
| Edition | 1st |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 1853756156 |
| ISBN-13 | 978-1853756153 |
| Item weight | 1.05 kg |
| Dimensions | 18.4 x 1.6 x 24.1 cm |
Who Should Buy?
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Marketing Professionals
Provides insights into advertising strategies and techniques key for success in today's competitive market.
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Students of Advertising
An essential resource for students studying marketing or advertising, offering foundational knowledge from a legendary figure.
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Business Owners
Helps entrepreneurs understand effective advertising approaches to help market their products and services.
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Casual Readers
May not engage casual readers looking for light or entertaining content outside of advertising specifics.
Product Description
Ogilvy on Advertising
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Media Studies Editorial Review
The book "Ogilvy on Advertising" by David Ogilvy has received overwhelmingly positive reviews from customers. Readers praise the book for its timeless advice and insights into the world of advertising. Many have found the content to be captivating, humorous, and filled with valuable lessons that are applicable to various forms of media, including modern platforms like the internet and social media. Some customers have mentioned that while the book may not cover topics related to internet, social media, and mobile advertising, the principles and commandments of advertising presented by Ogilvy are still highly relevant and beneficial in today's advertising landscape. Overall, readers have expressed that "Ogilvy on Advertising" is a brilliant and essential read for anyone looking to improve their writing skills and create engaging content. The book is hailed as a classic that provides invaluable guidance for aspiring marketers and writers, showcasing the enduring wisdom of the godfather of advertising, David Ogilvy. **
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Pros
- Timeless advice that is still relevant today
- Insightful and captivating content
- Valuable lessons for writing engaging and effective advertising
- Classic book highly recommended by industry professionals
Cons
- Does not cover modern advertising platforms like the internet and social media
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XCD 109
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